To build responsible industries
In an ever-changing economy, industries like the cannabis industry constitute a fantastic opportunity for growth and innovation.
However, this potential also implies great responsibility and challenges. Industries involving drugs are subject to firm regulations requiring transparency, sustainability, and fair competition; and the public opinion towards such companies and industries is fragile because of the complexity of the issues they deal with.
In order to build fair, sustainable and responsible industries, Hanway Associates pledge to make sure that the policies and creative campaigns they develop are both compliant with existing and needed regulations, and profitable to all actors in society.
Tensions can be found throughout these industries between innovation and scientific standards to public health and advertising. We help companies and policymakers navigate these tensions.